Rebrand for Choose Love

We worked with our friends at Choose Love to streamline and revitalise their visual and verbal identity and create a bespoke pack of social media templates.

About Choose Love

Choose Love is on a mission to revolutionise global philanthropy - empowering displaced communities to thrive by putting resources and influence into the hands of the people with on-the-ground knowledge to create lasting change.

Client

Services

Brand Strategy

Brand Identity

Art Direction

Copywriting

Graphic Design

Social Media Strategy

Social Media Templates

The Project in Numbers

new values

Visual Identity System

50+

social post templates

Challenge

As the first real social media NGO over the last 8 years, Choose Love has reached over one million refugees providing vital support at every stage along migration routes. Choose Love came to us to steamline and revitalise their existing and recognisable visual and verbal identity.

Solution

Working closely with the Choose Love team, we meticulously crafted new values, mission statements, manifestos, and boilerplates that seamlessly aligned with their internal and external communications.

In parallel, we embarked on a detailed and bespoke visual ideation phase, leveraging Choose Love's existing brand to develop a more sophisticated color palette and typography suitable for diverse platforms.

To ensure a cohesive brand experience and aid implementation, we created a comprehensive social media strategy. This strategy encompasses distinct post strands, application guidelines, and invaluable tips to maximise engagement across various social media platforms.