Tackling transportation

We harnessed Earthrise’s community of activist film-makers to make six films unpacking the complex global transportation industry and its climate impacts.

About X44

Formed by seven-time Formula 1 World Champion Lewis Hamilton, X44 is an electric racing team committed to providing opportunities to the next generation of drivers, engineers and technicians whilst highlighting the most serious issues facing our planet and the solutions we can all be part of.

Client

Services

Executive Production

Storytelling Consultancy

Community Outreach

Social + Digital Impact Campaign

Distribution

Partners

X44

Aurora Media Worldwide

Choked Up

Kevin Patel

Priscila Tapajowara

Tejas Sidal

Mitzi Jonelle Tan

Kevin Mtai

The Project in Numbers

creatives from 6 countries

team members across 5 continents

76,900

reached on Instagram

Challenge

Traditional means of transportation are the fastest-growing source of emissions worldwide.

Today, transportation accounts for a crazy 17% of all global greenhouse gas emissions. X44 came to us for help launching a new content series where creatives worldwide were invited to explore how transportation impacts their communities using film.

Solution

We worked with Lewis Hamilton’s X44 to empower our incredible network of young creatives to spotlight six individuals telling the story of how transportation had impacted their respective communities - ranging from air pollution in our home city of London to an innovative tyre recycling project in India to transportation in Brazil’s indigenous Tapajowara community.

Throughout the process, Earthrise consulted directly with the creatives as they were empowered to tell their own narrative.

Impact

By amplifying the voices of people who are being directly impacted, these films paint a picture of the problem and raise awareness for the local communities who are taking action to save their lands.

The films were amplified by global icon Lewis Hamilton, on both his YouTube and social channels where they reached new audiences outside of the climate curious. Only a week after launch, the full films had been watched by 6,000 people.

Tackling Transportation with X44

More Work